Our mission is to work with Australian communities to improve their health and wellbeing through research that has a direct and sustainable impact. We provide social marketing advice and consultancy services to a range of organisations. This includes assistance with problem identification; formative research including systematic literature reviews, focus groups & interviews; surveys and content analysis; the development of social marketing interventions, including message development and testing; intervention delivery; and the conduct of evaluations. We have extensive experience in providing independent evaluations of social marketing programs – from small-scale community interventions through to state-wide and national campaigns. We also undertake health services development and evaluation projects, working in collaboration with funders and providers, focusing particularly on alcohol and other drugs, as well as inclusion of disadvantaged groups.
What is Social Marketing?
Social marketing is commonly defined as a program-planning process that applies concepts and techniques of commercial marketing to promote voluntary behaviour (and attitude) change at a community level. lt utilises a range of theories and models such as commercial marketing, psychology, sociology, communications theory, behaviour change theory and anthropology.
Social marketing has been used successfully in many public health domains where both cultural change and behaviour change have been required to bring about positive health outcomes. The team at the Centre for Health and Social Research has applied social marketing to a wide range of areas – including but not limited to cancer screening, nutrition, physical activity, smoking, organ donation, blood donation, mental health, sun protection, stigma, asthma management, and alcohol consumption.
Position Statement on Funding
The Centre for Health and Social Research (CHaSR) is a dynamic and contemporary research centre specialising in social marketing; we also have expertise in health services development and evaluation projects. CHaSR’s mission is to work with Australian communities to improve their health and wellbeing through research that has a direct and sustainable impact.
CHaSR staff work from a strong foundation in community engagement and social justice principles.
To safeguard our academic rigor and research independence; and due to the known adverse health and social repercussions associated with various products and behaviours, CHaSR does not accept research funding from:
- The tobacco industry
- The alcohol industry
- The gambling industry
- The fast food industry
- The pharmaceutical industry
In the event that a staff member has a specific research, sponsorship, or partnership opportunity with an organization from the fast food or pharmaceutical industry, they must in the first instance discuss this with the Director. Further to this initial discussion, the staff member may request a ‘special hearing’ so the opportunity can be considered formally. This request must be in writing and must include details of the project, the funder, and the potential risks and benefits. If the Director deems there is potential academic merit in the opportunity, she may elect to convene a committee of appropriately qualified staff to assess the request. This consideration, however, is not available to funding sources related to the tobacco, alcohol or gambling industries.