Centre for Health and Social Research

‘Alcohol Responsibility Statements’: The development and dissemination of responsible drinking messages

Consumers are exposed to a range of messages about responsible drinking from health organisations and industry bodies. The way these messages are interpreted by consumers has yet to be investigated. This project aims to examine the way that the general public responds to alcohol responsibility messages to inform advocacy around the development and dissemination of responsible drinking messages.

Project staff: Ms Joanna Latter (Project Manager – Newcastle)