Centre for Health and Social Research

Relax, they’re soaking in it: West Australian adolescents’ exposure to alcohol advertising

While there is an increasing body of literature demonstrating an association between exposure to alcohol advertising and adolescent drinking, research in this area is predominantly concerned with quantifying exposure and has focused almost exclusively on television advertising. However, in order to develop evidence-based policy what we now need is research that investigates: the nature and influence of different forms of alcohol messages on adolescent drinking, and the effect of different media channels on alcohol message impact.

This research will allow us to create an evidence base for Australian policy makers on the effects of different alcohol-related messages distributed in different media channels, thereby facilitating the development of evidence-based strategies for the monitoring and regulation of alcohol messages.