Centre for Health and Social Research

The Nature of Alcohol Advertising in ‘Old’ and ‘New’ Media and the Impact on Young People’s Alcohol-Related Attitudes, Intentions and Behaviour

The first of its kind in Australia, this project examines the role of different forms of alcohol advertising and marketing on young people’s alcohol-related attitudes, intentions and behaviours. Looking at messages through different forms of media, the study — which includes participation from six public high schools — will provide guidance to policymakers.