‘Alcohol Truth’: A counter-marketing intervention to address adolescent alcohol consumption
In light of the barrage of alcohol-marketing messages that young people are exposed to, this intervention seeks to engage them in actively critiquing these messages. Secondary school educational curricula will be developed and piloted to increase alcohol-related media literacy. The project aims to delay drinking initiation and reduce alcohol consumption among young people by sharpening their critical eye for alcohol advertising.
Project staff: Dr Danika Hall